{"id":14082,"date":"2025-12-01T15:07:32","date_gmt":"2025-12-01T18:07:32","guid":{"rendered":"https:\/\/fipan.com.br\/?page_id=14082"},"modified":"2026-03-23T12:00:21","modified_gmt":"2026-03-23T15:00:21","slug":"congresso-fipan","status":"publish","type":"page","link":"https:\/\/fipan.com.br\/en\/congresso-fipan\/","title":{"rendered":"FIPAN CONGRESS"},"content":{"rendered":"
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V\u00cdDEO 2025:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/p>

\u00a0<\/p>

Alinhado \u00e0s principais tend\u00eancias globais<\/strong><\/span>, o 6\u00ba Congresso FIPAN tem como objetivo destacar como as transforma\u00e7\u00f5es nas rela\u00e7\u00f5es de consumo est\u00e3o redefinindo o mercado e exigindo novas respostas de toda a cadeia.<\/p>

\u201cO Novo Consumo\u201d<\/strong><\/span> prop\u00f5e uma reflex\u00e3o sobre o que realmente guia o comportamento das pessoas: prop\u00f3sito, experi\u00eancia, conveni\u00eancia e significado. A intelig\u00eancia artificial e a inova\u00e7\u00e3o tecnol\u00f3gica s\u00e3o ferramentas essenciais, mas seu poder s\u00f3 se realiza quando colocam o consumidor no centro das decis\u00f5es.<\/p>

O 6\u00ba Congresso FIPAN convida o setor a mudar o olhar.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Baseado em seis eixos centrais<\/strong><\/span>, o 6\u00ba Congresso FIPAN ir\u00e1 destacar as principais transforma\u00e7\u00f5es do setor, analisando as mudan\u00e7as que est\u00e3o redefinindo o mercado e impulsionando novos caminhos para um futuro mais inovador, sustent\u00e1vel e com as pessoas como foco central.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EIXOS TEM\u00c1TICOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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MERCADO E EXPERI\u00caNCIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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REFORMA TRIBUT\u00c1RIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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SAUDABILIDADE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I.A. NA PRODU\u00c7\u00c3O<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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TEND\u00caNCIAS DE CONSUMO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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GEST\u00c3O DE PESSOAS E TREINAMENTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BECOME A SPONSOR IN 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AUDIT\u00d3RIOS E GRADE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A cada dia, o Congresso apresentar\u00e1 uma programa\u00e7\u00e3o cuidadosamente <\/span><\/strong>elaborada<\/span><\/strong> para promover o compartilhamento de conhecimento e a intera\u00e7\u00e3o entre os participantes, proporcionando uma experi\u00eancia inspiradora, din\u00e2mica e integrada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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HOW IT WAS IN 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"\u00a0 \u00a002 SIMULTANEOUS STAGES<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"\u00a0 \u00a001 MAGNA TALK<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/b>01 INTERNATIONAL FORUM<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\" <\/b>14 PALESTRAS<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"\u00a0 \u00a027 SPEAKERS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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P\u00daBLICO: CERCA DE 1.500 CONGRESSISTAS NOS 03 DIAS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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PALESTRANTES 2025:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/p>

\u00a0 JO\u00c3O BRANCO<\/strong><\/span><\/p>

EX VP MARKETING MCDONALD\u2019S<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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FABIO MESTRINER<\/strong><\/span><\/p>

ESPM<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00a0 EDGARD NETO<\/strong><\/span><\/p>

SEBRAE-SP<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCELO SUAREZ<\/strong><\/span><\/p>

MBRF<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VIVIANE CREMASCHI<\/strong><\/span><\/p>

SENAI-SP<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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MARCOS GON\u00c7ALVES<\/strong><\/span><\/p>

FRITSCH<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00a0 \u00a0 CRISTINA SOUZA<\/strong><\/span><\/p>

GOUVEA FOOD SERVICE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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M\u00c1RIO S\u00c9RGIO TELLES<\/strong><\/span><\/p>

CNI-Confedera\u00e7\u00e3o Nacional da Ind\u00fastria<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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THAIS GIMENEZ<\/strong><\/span><\/span><\/p>

UNILEVER FOOD SOLUTION<\/strong><\/p>

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\"\"<\/p>

MONISA FERREIRA<\/strong><\/span><\/p>

MBRF<\/strong><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/p>

\u00a0 CHEF LUIZ FARIAS<\/strong><\/span><\/p>

EMBAIXADOR IREKS DO BRASIL<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/p>

PROF\u00aa DR\u00aa CAROLINE JOY STEEL<\/strong><\/span><\/p>

UNICAMP<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/p>

BRUNA DOS REIS<\/strong><\/span><\/span><\/p>

UNICAMP<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/p>

ALEXANDRE MARTINS<\/strong><\/span><\/p>

OFNER<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/p>

JO\u00c3O DIOGO<\/strong><\/span><\/p>

CEPAM<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/p>

VINICIUS BUENO<\/strong><\/span><\/p>

WICKBOLD<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Clique aqui e confira no Youtube as palestras da \u00faltima edi\u00e7\u00e3o<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Follow and check out all the news from the 6th FIPAN Congress\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BECOME A SPONSOR IN 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For further informations, contact us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u260f +55 11 3159-4223<\/p>

\ud83d\udd82\u00a0fipan@fipan.com.br<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

V\u00cdDEO 2025: \u00a0 \u00a0 Alinhado \u00e0s principais tend\u00eancias globais, o 6\u00ba Congresso FIPAN tem como objetivo destacar como as transforma\u00e7\u00f5es nas rela\u00e7\u00f5es de consumo est\u00e3o redefinindo o mercado e exigindo novas respostas de toda a cadeia. \u201cO Novo Consumo\u201d prop\u00f5e uma reflex\u00e3o sobre o que realmente guia o comportamento das pessoas: prop\u00f3sito, experi\u00eancia, conveni\u00eancia e […]<\/p>","protected":false},"author":3,"featured_media":1789,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14082","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/pages\/14082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/comments?post=14082"}],"version-history":[{"count":85,"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/pages\/14082\/revisions"}],"predecessor-version":[{"id":14858,"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/pages\/14082\/revisions\/14858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/media\/1789"}],"wp:attachment":[{"href":"https:\/\/fipan.com.br\/en\/wp-json\/wp\/v2\/media?parent=14082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}