Promoted by SAMPAPÃO, the Union of the Bakery and Confectionery Industry of São Paulo, it is one of the largest bakery and confectionery fairs in Latin America, with its notable feature being operators in the Food Service sector in Brazil and attracting more than 55 thousand professionals across sectors. that responds. The fair is aimed at professionals and managers from various Food Service establishments and industries, including bakeries, confectioneries, pizzerias and indirect bakery sectors.

Participants have the opportunity to explore a wide range of products, innovations and advancements from leading manufacturers and suppliers in the industries served. With around 480 exhibitors and 3 pavilions, exhibitors showcase knowledge through product demonstrations and practical classes, allowing professionals to update their knowledge and establish valuable connections and partnerships.