6º CONGRESSO FIPAN -

Aligned with key global trends, the 6th FIPAN Congress aims to underscore how shifts in consumer dynamics are reshaping the market and requiring new responses across the entire value chain.

"The New Consumer" invites reflection on the fundamental drivers of human behavior: purpose, experience, convenience, and meaning. Artificial intelligence and technological innovation are essential enablers; however, their full potential is only realized when the consumer is placed at the center of decision-making processes.

The 6th FIPAN Congress invites the industry to adopt a new perspective.

Baseado em seis eixos centrais, o 6º Congresso FIPAN irá destacar as principais transformações do setor, analisando as mudanças que estão redefinindo o mercado e impulsionando novos caminhos para um futuro mais inovador, sustentável e com as pessoas como foco central.

THEMATIC TRACKS

MARKET & EXPERIENCE

TAX REFORM

WELLNESS

A.I. ON PRODUCTION

CONSUMER TRENDS

PEOPLE MANAGEMENT & TRAINING

SEE THE FULL SCHEDULE:

JULY 21

JULY 22

JULY 23

TICKET TYPES:

PREMIUM – For the three days of the event (July 21, 22, and 23)

1st Release: BRL 380.00

PER DAY – You choose which day you want to attend

1st Release: BRL 210.00

***Both options grant access to all four days of FIPAN

10:00 am – OVERVIEW OF THE BAKERY SECTOR IN BRAZIL:

WHERE ARE THE OPPORTUNITIES AND THE MAIN CHALLENGES IN THE SECTOR.

Beatriz Ballestero

Associate Consultant – Euromonitor

Since 2024 at Euromonitor, Beatriz holds a degree and is currently pursuing a Master’s in International Relations. She supports companies and institutions across various sectors, including foodservice, translating market data and trends into actionable insights.

10:45h MAGNA TALK

TAX REFORM - WHAT CHANGES AND HOW IT IMPACTS YOUR COMPANY.

Eurico Santi

Lawyer

Legal Opinion Specialist. Master’s and PhD (PUC-SP). Professor at FGV. Recipient of the 2018 Jabuti Prize. Founding Director of CCIF and co-author of the original Brazilian Tax Reform proposal.

01 STAGE

10:00 am – THE REDISCOVERY OF HUMAN-CENTERED SALES IN FOOD SERVICE

Jean Pontara

Foodservice Sales Specialist. Go-to-Market Strategist.

With over 20 years of experience, he has developed positioning and market expansion strategies for manufacturers and distributors. He has been involved in numerous private label projects across the food, supplements, and nutraceutical categories, with a focus on portfolio development, positioning, and commercial strategy.

10:55 am – THE RISE OF HEALTH AND WELLNESS

CONSUMER TRENDS AND NEW BEHAVIORS IN FOODSERVICE

Bruna Pavão

CEO & Founder of SaudaBe. Nutritionist with a specialization in Marketing.

11:50 am - TO BE ANNOUNCED

SPEAKER TO BE CONFIRMED

02 STAGE

10:00 am – FAR BEYOND THE PRODUCT: HOW PACKAGING INFLUENCES VALUE AND PERCEPTION.

Sandra Arai

Head of Marketing & Solutions at Senhor Caixa

Leads strategies that connect brand, product, and market within the foodservice packaging sector. With over 20 years of experience in franchising and five years fully dedicated to the development and commercialization of packaging solutions, she has built a career that combines strategic vision, execution, and innovation.

Ricardo Sastre

President of AP Design and Director at Mudrá Design

Advertising Professional, Master’s in Design, PhD in Production Engineering, and Postdoctoral Researcher in Sustainable Design. Researcher, Consultant, and Professor.

10:55 am – WHAT BRAZIL CAN LEARN FROM CHINA’S RETAIL AND FOODSERVICE SECTORS

In Hsieh

Partner at Chinnovation / IEST

A digital business accelerator and investment platform connecting Brazil and China. Founder of two
e–commerces, ex Submarino e ex Xiaomi.

11:50 am - SPONSORED TALK
TRANSFORMATIONS IN CONSUMER BEHAVIOR AND THEIR IMPACTS ON THE BAKERY RETAIL SECTOR.

Guilherme Lorensani

Market Intelligence Manager at Emulzint

With solid experience in strategic planning, commercial and market intelligence, marketing, and innovation, he focuses on transforming data into strategic decisions, developing business opportunities, and building portfolio, pricing, and go-to-market strategies, with an emphasis on performance, efficiency, and sustainable growth.

Thais Sanches

Coordenadora de P&D da Emulzint Zeelandia

Expert em desenvolvimento de novos produtos, inovação alimentar e melhoria de processos. Atua na liderança de projetos estratégicos, com foco em qualidade, regulatórios e embalagens. Por fim, contribui para a transformação de ideias em soluções concretas, unindo excelência técnica, conformidade e colaboração multidisciplinar.

12:30pm – 12:45pm – Nutrilover | Food Concert

12:45pm – 1:30pm – CLOSING TALK

WITHOUT PEOPLE, THERE IS NO GROWTH

HOW TO ATTRACT, RETAIN, AND DRIVE TEAM PERFORMANCE

Paulo Camargo

Executivo e Consultor, mentor de C-levels, ex CEO do Méqui e da Zamp.

01 STAGE

10:00 am -ARTIFICIAL INTELLIGENCE IN BUSINESS: HOW TO APPLY IT IN PRACTICE AND GENERATE RESULTS

SPEAKER TO BE CONFIRMED

10:55 am – SHOPPING EXPERIENCE AND NEW FORMATS: HOW TO TRANSFORM YOUR POINT OF SALE

Julio Takano Architect

Founder & CEO, Kawahara | Takano Business Architecture

A company specialized in Business Architecture and Retail Ecosystems, connecting brands and customers through Store Design concepts. Strategic Point-of-Sale Concept: Architecture + Visual Merchandising + Visual Communication + Equipment Design.

11:50 am - TO BE ANNOUNCED

SPEAKER TO BE CONFIRMED

02 STAGE

10:00 am – MANAGEMENT IN PRACTICE: THE PATH TO GROW WITH PROFIT AND FREEDOM

Pedro Cotta

Entrepreneur (@vidadepadaria)

Partner at Araújo Padaria chain and mentor at Vida de Padaria, where he advises food business entrepreneurs on structuring and scaling their operations. He combines a background in Business Administration and Management with hands-on experience in bakery management and the development of companies within the sector.

10:55 am - INTERNATIONAL TALK

THE NEW CONSUMER: BRAZIL AND EUROPE IN CONNECTION

Patrick Gilles

MOF – Bread Ambassadors

FRANCE 🇫🇷

Sergio Dias

Bread Ambassadors

BELGIUM 🇧🇪

11:50 am – PIZZA ON THE RISE: A SUCCESS CASE STUDY

Nina Loscalzo

Sócia Veridiana Pizzaria

Formada em Hotelaria e pós-graduada em Gastronomia, construiu sua trajetória com foco em hospitalidade e experiência do cliente. Desde 2018, atua na gestão da Veridiana, contribuindo para o posicionamento da marca e a qualidade do serviço, com olhar atento aos detalhes, à atmosfera e à consistência da experiência. Sua atuação combina sensibilidade estética, repertório gastronômico e excelência em atendimento, pilares que sustentam a identidade da Veridiana.

Erik Momo

CEO da 1900 Pizzeria e Presidente da ANR – ASSOCIAÇÃO NACIONAL DE RESTAURANTES

É um empresário, pizzaiolo, gestor e mentor de negócios amplamente reconhecido em seu campo de atuação. Recebeu as premiações da 28º posição em 2022 para 26º em 2023 e 14º posição em 2024 e 2025 entre as 50 melhores Pizzarias Artesanais do Mundo segundo a 50 TOP PIZZA, e um prêmio especial de “Melhor Performance do Ano”

12:30pm – 12:45pm – Nutrilover | Food Concert

12:45pm – 1:30pm – CLOSING TALK

LEADERSHIP UNDER PRESSURE: HOW TO BUILD RESILIENT, HIGH-PERFORMING TEAMS

Diego Barreto – iFood CEO

Diego Barreto is CEO of iFood and Head of Prosus’ Latin America ecosystem. He has been with the group for eight years, most of that time at iFood. He holds a Law degree from PUC-SP and an MBA from IMD Business School. He is also the author of two bestsellers on technology and artificial intelligence, a mentor at Endeavor, and a columnist for MIT Technology Review.