1st RELEASE ON SALE NOW!
Secure your place at the 5th FIPAN Congress with a 30% discount.
Sign up now and enjoy!
JULY 22, 23 AND 24 IN THE MORNING (10:00am to 13:00pm)
TICKET TYPES:
PREMIUM: ACCESS TO THE 3 DAYS OF EVENT
PER DAY: YOU CHOOSE THE DAY OF YOUR PARTICIPATION
O 5th FIPAN CONGRESS its main objective is to present the latest trends and innovative solutions for the modernization of the bakery, confectionery and food service sector.
Through lectures and panels, the event offers valuable insights and practical strategies for owners and managers of companies in the sector to face rapid changes driven by digitalization, sustainability and new consumer trends.
In an increasingly dynamic market, it is essential that these professionals are attentive and constantly evolving, incorporating these transformations to ensure competitiveness and continuous improvement.
MORNINGS FULL OF CONTENT:
SEE THE FULL SCHEDULE:
10:00 am - CONGRESS OPENING
10:00 – 10:45 am - BAKING AND CONFECTIONERY INTERNATIONAL FORUM
PARTICIPANTS
PAULO MENEGUELI11:00 AM –PALESTRA MAGNA – THE MARKETING OF THE FUTURE
JOÃO BRANCO
João Branco has over 20 years of experience in marketing, having worked with major brands such as Novartis, Procter & Gamble, and Ferrero. He served as CMO of McDonald’s for nearly 10 years, where he led the Brand Growth, Sales Growth, and Trade Marketing teams, breaking all sales records in the history of the Big Mac. In 2021, he was named one of Brazil’s top 10 CMOs by Forbes.
JOÃO BRANCO
João Branco has over 20 years of experience in marketing, having worked with major brands such as Novartis, Procter & Gamble, and Ferrero. He served as CMO of McDonald’s for nearly 10 years, where he led the Brand Growth, Sales Growth, and Trade Marketing teams, breaking all sales records in the history of the Big Mac. In 2021, he was named one of Brazil’s top 10 CMOs by Forbes.
TRANSFORMATION STAGE
10:00 am – WHAT TECHNOLOGIES ARE USED TO CREATE MORE EFFICIENT AND SAFER PACKAGING?
FABIO MESTRINER
Professor at ESPM is an expert in Packaging Design and Intelligence with 42 years of experience.
FABIO MESTRINER
Professor at ESPM is an expert in Packaging Design and Intelligence with 42 years of experience.
10:55 am – ARTIFICIAL INTELLIGENCE TOOLS TO USE IN YOUR BUSINESS – They will be differentiators in attracting and engaging consumers.
EDGARD NETO
Speaker and Business Consultant at Sebrae SP for 11 years, specialist in retail and food. Marketing coordinator at Cobb-Vantress and Klin Produtos Infantis. Graduated in Administration and Foreign Trade, with a postgraduate degree in Marketing from FGV. National and international experience in sales, digital marketing and product development.
EDGARD NETO
Speaker and Business Consultant at Sebrae SP for 11 years, specialist in retail and food. Marketing coordinator at Cobb-Vantress and Klin Produtos Infantis. Graduated in Administration and Foreign Trade, with a postgraduate degree in Marketing from FGV. National and international experience in sales, digital marketing and product development.
Educational Support
11:50 am
TOPIC: TBA
SPEAKER: TBA
FUTURE STAGE
10:00 am – The Future of Food: Safety, Innovation, and New Consumption Habits
VIVIANE CREMASCHI LIMA
Industry Relations Coordinator – SENAI – Barra Funda Unit
Biomedical Scientist specialized in Food Safety Management Systems
VIVIANE CREMASCH LIMA
Industry Relations Coordinator – SENAI – Barra Funda Unit
Biomedical Scientist specialized in Food Safety Management Systems
Educational Support
SPONSORED TALK
10:55 am – SOLUTIONS TO THE LABOR SHORTAGE
MARCOS GONÇALVES DA SILVA
RCC Manager – FRITSCH América Latina
11:50 am – FROM CASHIER TO CUSTOMER: EXPLORING THE SELF CHECKOUT REVOLUTION AND FREESTANDING STORES – What’s New at NFR25 – NY
CRISTINA SOUZA
CEO Gouvêa Foodservice
Expert in strategy, management, operations and marketing for foodservice, with over 25 years of experience. Founder of one of the leading consultancies in the sector, working with chains, franchises, distributors and industries.
CRISTINA SOUZA
CEO Gouvêa Foodservice
Expert in strategy, management, operations and marketing for foodservice, with over 25 years of experience. Founder of one of the leading consultancies in the sector, working with chains, franchises, distributors and industries.
12:45 pm - CLOSING TALK
TOPIC: TBA
SPEAKER: TBA
TRANSFORMATION STAGE
10:00 am – PROFIT AND SUSTAINABILITY: How to Reduce Food Waste in Food Service
THAIS GIMENEZ
CHEF UNILEVER FOOD SOLUTIONS
Chef with 17 years of international experience in gastronomy, specialist in consulting and optimization of operations, focused on innovation and development of conscious eating
THAIS GIMENEZ
CHEF UNILEVER FOOD SOLUTIONS
Chef with 17 years of international experience in gastronomy, specialist in consulting and optimization of operations, focused on innovation and development of conscious eating
Educational Support
10:55 am
TOPIC: TBA
SPEAKER: TBA
11:50 am
TOPIC: TBA
SPEAKER: TBA
FUTURE STAGE
10:00 am – THE BIGGEST TRENDS IN WORLDWIDE BAKING AND CONFECTIONERY presented at IBA Germany 2025
CHEF LUIZ FARIAS
Best Chef in the World in Patisserie by UIBC in 2016. FIPAN Ambassador 2025
CHEF LUIZ FARIAS
Melhor Chef do mundo em Patisserie pela UIBC em 2016.
SPONSORED TALK
10:55 am – PRODUCTION OF FRENCH BREAD
MARCOS GONÇALVES DA SILVA
RCC Manager – FRITSCH América Latina
11:50 am – THE TRUE ROLE OF GLUTEN: Science, Health and the Impact on Baking.
PROFª DRª CAROLINE JOY STEEL
Food Engineer, Master in Nutrition Applied to Food Technology and PhD in Food Technology. Professor of the Cereals, Roots and Tubers Area at FEA/UNICAMP.
PROFª DRª CAROLINE JOY STEEL
Food Engineer, Master in Nutrition Applied to Food Technology and PhD in Food Technology. Professor of the Cereals, Roots and Tubers Area at FEA/UNICAMP.
BRUNA DOS REIS GASPARETTO CRUZ
Master in Food Technology from Unicamp. Engineering from CEFET. Experience with baking, microbiology, extrusion and development of new products.
BRUNA DOS REIS G. CRUZ
Master in Food Technology from Unicamp. Engineering from CEFET. Experience with baking, microbiology, extrusion and development of new products.
Educational Support
12:45 pm - CLOSING TALK
PANETTONE WORLD IN BRAZIL
PARTICIPANTS TBA
Alexandre Martins – Ofner
João Diogo – Village
Renata Vichi – Kopenhagen
Rogério Shimura – Levain Escola
1st RELEASE ON SALE NOW!
Secure your place at the 5th FIPAN Congress with a 30% discount.
Sign up now and enjoy!
JULY 22, 23 AND 24 IN THE MORNING (10:00am to 13:00pm)
Check out the photos from the 2024 edition below!
For further informations, contact us
☏ +55 11 3159-4223
🖂 fipan@fipan.com.br
