Promoted by SAMPAPÃO, the Association of bakery and confectionery manufacturers in São Paulo, it is one of the largest bakery and confectionery fairs in Latin America, with its notable feature being operators in the Food Service sector in Brazil and attracting more than 55.000 professionals across sectors that responds. The fair is aimed at professionals and managers from various Food Service establishments and industries, including bakeries, confectioneries, pizzerias and indirect bakery sectors.

Participants have the opportunity to explore a wide range of products, innovations and advancements from leading manufacturers and suppliers in the industries served. With around 450 exhibitors, 1500 brands and 4 pavilions, exhibitors showcase knowledge through product demonstrations and practical classes, allowing professionals to update their knowledge and establish valuable connections and partnerships.