DIAS 21, 22 E 23 DE JULHO NO PERÍODO DA MANHÃ (10:00h às 13:00h)
O 6º CONGRESSO FIPAN terá como objetivo principal apresentar as últimas tendências e soluções inovadoras para a modernização do setor de panificação, confeitaria e food service.
Através de palestras e painéis, o evento oferecerá insights valiosos e estratégias práticas para proprietários e gestores de empresas do setor enfrentarem as rápidas mudanças impulsionadas pela digitalização, sustentabilidade e novas tendências de consumo.
In an increasingly dynamic market, it is essential that these professionals are attentive and constantly evolving, incorporating these transformations to ensure competitiveness and continuous improvement.
COMO FOI O 5º CONGRESSO FIPAN EM 2025:
VEJA A PROGRAMAÇÃO COMPLETA DE 2025:
10:00 am - CONGRESS OPENING
10:00 – 10:45 am - BAKING AND CONFECTIONERY INTERNATIONAL FORUM
PARTICIPANTS
11:00 AM –PALESTRA MAGNA – THE MARKETING OF THE FUTURE
JOÃO BRANCO
João Branco has over 20 years of experience in marketing, having worked with major brands such as Novartis, Procter & Gamble, and Ferrero. He served as CMO of McDonald’s for nearly 10 years, where he led the Brand Growth, Sales Growth, and Trade Marketing teams, breaking all sales records in the history of the Big Mac. In 2021, he was named one of Brazil’s top 10 CMOs by Forbes.
JOÃO BRANCO
João Branco has over 20 years of experience in marketing, having worked with major brands such as Novartis, Procter & Gamble, and Ferrero. He served as CMO of McDonald’s for nearly 10 years, where he led the Brand Growth, Sales Growth, and Trade Marketing teams, breaking all sales records in the history of the Big Mac. In 2021, he was named one of Brazil’s top 10 CMOs by Forbes.
TRANSFORMATION STAGE
10:00 am – WHAT TECHNOLOGIES ARE USED TO CREATE MORE EFFICIENT AND SAFER PACKAGING?
FABIO MESTRINER
Professor at ESPM is an expert in Packaging Design and Intelligence with 42 years of experience.
FABIO MESTRINER
Professor at ESPM is an expert in Packaging Design and Intelligence with 42 years of experience.
10:55 am – ARTIFICIAL INTELLIGENCE TOOLS TO USE IN YOUR BUSINESS – They will be differentiators in attracting and engaging consumers.
EDGARD NETO
Speaker and Business Consultant at Sebrae SP for 11 years, specialist in retail and food. Marketing coordinator at Cobb-Vantress and Klin Produtos Infantis. Graduated in Administration and Foreign Trade, with a postgraduate degree in Marketing from FGV. National and international experience in sales, digital marketing and product development.
EDGARD NETO
Speaker and Business Consultant at Sebrae SP for 11 years, specialist in retail and food. Marketing coordinator at Cobb-Vantress and Klin Produtos Infantis. Graduated in Administration and Foreign Trade, with a postgraduate degree in Marketing from FGV. National and international experience in sales, digital marketing and product development.
Educational Support
11:50h – COLD CATEGORY TRENDS AND SHOPPING JOURNEY SPONSORED TALK
11:50h – COLD CATEGORY TRENDS AND SHOPPING JOURNEY SPONSORED TALK
MARCELO SUAREZ
Director of Trade MKt, Digital Sales and Ciex – BRF
Marcelo Suarez é economista, pós graduado pela EAESP FGV/SP e possui mestrado na PUC/Sp. Possui larga experiência na direção e gestão de marcas de bens de consumo e alimentos. Já atuou como professor de pós graduação no Insper por 5 anos e atualmente é Diretor de Trade MKt, Vendas Digitais e Ciex da BRF.
MARCELO SUAREZ
Marcelo Suarez é economista, pós graduado pela EAESP FGV/SP e possui mestrado na PUC/Sp. Possui larga experiência na direção e gestão de marcas de bens de consumo e alimentos. Já atuou como professor de pós-graduação no Insper por 5 anos e atualmente é Diretor de Trade MKt, Vendas Digitais e Ciex da BRF.
FUTURE STAGE
10:00 am – The Future of Food: Safety, Innovation, and New Consumption Habits
VIVIANE CREMASCHI LIMA
Industry Relations Coordinator – SENAI – Barra Funda Unit
Biomedical Scientist specialized in Food Safety Management Systems
VIVIANE CREMASCH LIMA
Industry Relations Coordinator – SENAI – Barra Funda Unit
Biomedical Scientist specialized in Food Safety Management Systems
Educational Support
10:55h – SOLUTIONS TO THE LABOR SHORTAGE SPONSORED TALK
MARCOS GONÇALVES DA SILVA
RCC Manager – FRITSCH América Latina
MARCOS GONÇALVES DA SILVA
RCC Manager – FRITSCH América Latina
11:50 am – FROM CASHIER TO CUSTOMER: EXPLORING THE SELF CHECKOUT REVOLUTION AND FREESTANDING STORES – What’s New at NFR25 – NY
CRISTINA SOUZA
CEO Gouvêa Foodservice
Expert in strategy, management, operations and marketing for foodservice, with over 25 years of experience. Founder of one of the leading consultancies in the sector, working with chains, franchises, distributors and industries.
CRISTINA SOUZA
CEO Gouvêa Foodservice
Expert in strategy, management, operations and marketing for foodservice, with over 25 years of experience. Founder of one of the leading consultancies in the sector, working with chains, franchises, distributors and industries.
12:45 pm - CLOSING TALK
CONSUMPTION TAX REFORM AND THE BAKING SECTOR.
MÁRIO SÉRGIO TELLES
Director of Economics at CNI – NATIONAL CONFEDERATION OF INDUSTRY.
MÁRIO SÉRGIO TELLES
Director of Economics at CNI – NATIONAL CONFEDERATION OF INDUSTRY.
TRANSFORMATION STAGE
10:00 am – PROFIT AND SUSTAINABILITY: How to Reduce Food Waste in Food Service
THAIS GIMENEZ
CHEF UNILEVER FOOD SOLUTIONS
Chef with 17 years of international experience in gastronomy, specialist in consulting and optimization of operations, focused on innovation and development of conscious eating
THAIS GIMENEZ
CHEF UNILEVER FOOD SOLUTIONS
Chef with 17 years of international experience in gastronomy, specialist in consulting and optimization of operations, focused on innovation and development of conscious eating
Educational Support
10:55 am HOW TO BRING EFFICIENCY AND PROFITABILITY TO THE COLD CUTS CATEGORY, GENERATING A SHOPPING EXPERIENCE FOR THE CONSUMER SPONSORED TALK
10:55 am HOW TO BRING EFFICIENCY AND PROFITABILITY TO THE COLD CUTS CATEGORY, GENERATING A SHOPPING EXPERIENCE FOR THE CONSUMER SPONSORED TALK
MONISA FERREIRA
Consulting Chefs Coordinator – BRF
Monisa Ferreira é graduada em Gastronomia e possui uma trajetória de 10 anos na área. Atuou em cozinhas de restaurantes, cafés e hamburguerias, acumulando ampla experiência no setor. Na BRF, prestou consultoria especializada para clientes nacionais e internacionais. Atualmente, exerce a função de coordenadora da equipe de chefs no segmento de Food Service
MONISA FERREIRA
Consulting Chefs Coordinator – BRF
Monisa Ferreira é graduada em Gastronomia e possui uma trajetória de 10 anos na área. Atuou em cozinhas de restaurantes, cafés e hamburguerias, acumulando ampla experiência no setor. Na BRF, prestou consultoria especializada para clientes nacionais e internacionais. Atualmente, exerce a função de coordenadora da equipe de chefs no segmento de Food Service
11:50am - BRAND STRENGTH AND IMPORTANCE FOR YOUR BUSINESS SPONSORED TALK
11:50am - BRAND STRENGTH AND IMPORTANCE FOR YOUR BUSINESS SPONSORED TALK
MARCELO SUAREZ
Director of Trade MKt, Digital Sales and Ciex – BRF
Marcelo Suarez é economista, pós graduado pela EAESP FGV/SP e possui mestrado na PUC/Sp. Possui larga experiência na direção e gestão de marcas de bens de consumo e alimentos. Já atuou como professor de pós graduação no Insper por 5 anos e atualmente é Diretor de Trade MKt, Vendas Digitais e Ciex da BRF.
MARCELO SUAREZ
Marcelo Suarez é economista, pós graduado pela EAESP FGV/SP e possui mestrado na PUC/Sp. Possui larga experiência na direção e gestão de marcas de bens de consumo e alimentos. Já atuou como professor de pós-graduação no Insper por 5 anos e atualmente é Diretor de Trade MKt, Vendas Digitais e Ciex da BRF.
FUTURE STAGE
10:00 am – THE BIGGEST TRENDS IN WORLDWIDE BAKING AND CONFECTIONERY presented at IBA Germany 2025
CHEF LUIZ FARIAS
Best Chef in the World in Patisserie by UIBC in 2016. FIPAN Ambassador 2025
CHEF LUIZ FARIAS
Melhor Chef do mundo em Patisserie pela UIBC em 2016.
10:55h – – PRODUCTION OF FRENCH BREAD SPONSORED TALK
MARCOS GONÇALVES DA SILVA
RCC Manager – FRITSCH América Latina
MARCOS GONÇALVES DA SILVA
RCC Manager – FRITSCH América Latina
11:50 am – THE TRUE ROLE OF GLUTEN: Science, Health and the Impact on Baking.
PROFª DRª CAROLINE JOY STEEL
Food Engineer, Master in Nutrition Applied to Food Technology and PhD in Food Technology. Professor of the Cereals, Roots and Tubers Area at FEA/UNICAMP.
PROFª DRª CAROLINE JOY STEEL
Food Engineer, Master in Nutrition Applied to Food Technology and PhD in Food Technology. Professor of the Cereals, Roots and Tubers Area at FEA/UNICAMP.
BRUNA DOS REIS GASPARETTO CRUZ
Master in Food Technology from Unicamp. Engineering from CEFET. Experience with baking, microbiology, extrusion and development of new products.
BRUNA DOS REIS G. CRUZ
Master in Food Technology from Unicamp. Engineering from CEFET. Experience with baking, microbiology, extrusion and development of new products.
Educational Support
12:45 pm - CLOSING TALK
PANETTONE WORLD IN BRAZIL
MEDIATOR:
STELA MARIS MACIEL
JOURNALIST AND PRESENTER
STELA MARIS MACIEL
JOURNALIST AND PRESENTER
PARTICIPANTS
ALEXANDRE MARTINS COSTA
Managing Partner OFNER
Alexandre M. Martins da Costa, with twenty years of experience in the Confectionery sector, having worked at Fauchon Paris and, currently, at Ofner São Paulo.
ALEXANDRE MARTINS COSTA
Managing Partner OFNER
Alexandre M. Martins da Costa, com experiência de vinte anos no setor de Confeitaria, com passagem por Fauchon Paris e, atualmente, na Ofner São Paulo.
JOÃO DIOGO
Owner of VILLAGE and CEPAM Bakery.
JOÃO DIOGO
Sócio Proprietário da VILLAGE e da Padaria CEPAM
ROGÉRIO SHIMURA
Chef Baker and owner of LEVAIN Escola
Voted the Best Baker in the World, awarded by the UIBC (UIBC International Union of
Bakers and Confectioners) in Russia. Voted the Best Baker in the Americas, awarded by CIPAN (Confederation
Inter-American Bread Industry Conference) at Congrepan – Brazil
ROGÉRIO SHIMURA
Chef Baker and owner of LEVAIN Escola
Voted the Best Baker in the World, awarded by the UIBC (UIBC International Union of
Bakers and Confectioners) in Russia. Voted the Best Baker in the Americas, awarded by CIPAN (Confederation
Inter-American Bread Industry Conference) at Congrepan – Brazil
VINICIUS BUENO MATHEUS
Director of Operations WICKBOLD
Professional with extensive experience in operational management, team leadership and implementation of strategies to optimize processes and reduce costs.
VINICIUS BUENO MATHEUS
Director of Operations WICKBOLD
Professional with extensive experience in operational management, team leadership and implementation of strategies to optimize processes and reduce costs.
DIAS 21, 22 E 23 DE JULHO NO PERÍODO DA MANHÃ (10:00h às 13:00h)
Check out the photos from the 2024 edition below!
For further informations, contact us
☏ +55 11 3159-4223
🖂 fipan@fipan.com.br
